71% of Travelers Want AI to Book Their Hotels but Most Don't Trust It Yet
Photo by KoolShooters on Pexels Seven out of ten travelers want AI to handle their hotel and flight bookings — but most refuse to hand over control without clear safeguards. A March 2026 study by travel marketing agency Dune7 and research firm Flesh & Bone surveyed 1,000 U.S. air travelers and found that 71% are interested in using an AI assistant that can search, compare, and book travel on their behalf ( Dune7/Flesh & Bone, March 2026 ). The message is clear: travelers are not rejecting AI. They are asking for AI that earns their trust. This represents a fundamental shift in how the travel industry works . For decades, travelers manually searched multiple booking sites, compared prices across dozens of tabs, and hoped they found the best deal. AI promises to collapse that process into a single conversation. But the gap between promise and adoption comes down to three things: transparency, accuracy, and human backup when something goes wrong. What Trav...